READING ADS WITH ROLAND BARTHES

Roland really segments the first advert for pasta. It is inundated with subtle and not so subtle messages and symbols. It is subconsciously making you think of fresh food and Italy. The second picture of the magazine cover is more political in nature and a commentary of french thinking. He mentions that the use of language can be read into but I find that through his observations he finds a lot more meaning in the subjects and objects placed in the pictures and the way they are placed creates space of meaning.